Blog

I have used many different trackers in my career and always thought, how does it work under the hood? What would it take to build a simple web analytics tracker myself? Using server-side… Read more: How I built a Lightweight Web Analytics Tracker

Every year, the New Zealand Pie Awards crown the country’s best pies. Bakers from all New Zealand over compete for gold, silver, and bronze across a range of categories, from the classic steak… Read more: New Zealand Pie Awards Dashboard

For this project, I dove into Melbourne’s public transport disruptions using data engineering and analysis. I wanted to get a better understanding of disruption patterns across the Metro Trains, Metro Trams, and Metro… Read more: Exploring Melbourne’s Public Transport Disruptions: My Data Project

Introduction In today’s digital landscape, understanding user behaviour is crucial for businesses aiming to enhance their online presence and optimise performance. Google Analytics 4 (GA4) offers powerful insights into user interactions, and by… Read more: Understanding User Behaviour with GA4 Data Analysis in BigQuery

Welcome to a comprehensive guide on setting up A/B tests using Google Tag Manager (GTM) and Google Analytics 4 (GA4). In this tutorial, we’ll walk through a custom HTML tag script designed to… Read more: A Practical Guide to A/B Testing with Google Tag Manager