about me
Hey! I’m Lesley-Nicholas Vassallo. I’m a data professional with a passion for all things data and customer insights. I currently work as an E-commerce Analyst at Dunnes in Dublin where I focus on providing senior management with customer insights, web analytics, and building Power BI reports.
My career spans across Malta, Melbourne, and now Dublin. Throughout my career I have been responsible for building and optimising Power BI dashboards, building data pipelines, setting up and maintaining web analytics for large enterprise companies, and managing and analysing digital marketing campaigns.
I work primarily in SQL, Python, and DAX, with extensive experience using cloud data warehouses and web analytics tracking to solve complex business problems.
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How I built a Lightweight Web Analytics Tracker
I have used many different trackers in my career and always thought, how does it work under the hood? What would it take to build a simple web analytics tracker myself? Using server-side Google Tag Manager, we can now send data directly to BigQuery. This is a great solution and makes sense for most businesses…
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New Zealand Pie Awards Dashboard
Every year, the New Zealand Pie Awards crown the country’s best pies. Bakers from all New Zealand over compete for gold, silver, and bronze across a range of categories, from the classic steak and cheese to vegan options and sweet treats. It’s a fun part of Kiwi culture which Kiwis take very seriously. Some people…
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Maximizing Data Capture: Overcoming Cookie Consent Timing Issues in Google Tag Manager
Context When consent mode is enabled in Google Tag Manager, it often happens that some events are pushed to the dataLayer before the user even has a chance to accept cookies. Events commonly impacted by such scenarios are ‘view_item‘ and ‘view_item_list‘ events. Even if they accept, sometimes it’s tricky, or not possible to trigger the…