- Maximizing Data Capture: Overcoming Cookie Consent Timing Issues in Google Tag ManagerContext When consent mode is enabled in Google Tag Manager, it often happens that some events are pushed to the dataLayer before the user even has a chance to accept cookies. Events commonly… Read more: Maximizing Data Capture: Overcoming Cookie Consent Timing Issues in Google Tag Manager
- Exploring Melbourne’s Public Transport Disruptions: My Data ProjectIn a recent project, I dove into Melbourne’s public transport disruptions using data engineering and analysis. I wanted to get a better understanding of disruption patterns across the Metro Trains, Metro Trams, and… Read more: Exploring Melbourne’s Public Transport Disruptions: My Data Project
- Understanding User Behavior with GA4 Data Analysis in BigQuery
Introduction In today’s digital landscape, understanding user behavior is crucial for businesses aiming to enhance their online presence and optimise performance. Google Analytics 4 (GA4) offers powerful insights into user interactions, and by… Read more: Understanding User Behavior with GA4 Data Analysis in BigQuery - A Practical Guide to A/B Testing with Google Tag ManagerWelcome to a comprehensive guide on setting up A/B tests using Google Tag Manager (GTM) and Google Analytics 4 (GA4). In this tutorial, we’ll walk through a custom HTML tag script designed to… Read more: A Practical Guide to A/B Testing with Google Tag Manager