Blog

I have used many different trackers in my career and always thought, how does it work under the hood? What would it take to build a simple web analytics tracker myself? Using server-side… Read more: How I built a Lightweight Web Analytics Tracker

Every year, the New Zealand Pie Awards crown the country’s best pies. Bakers from all New Zealand over compete for gold, silver, and bronze across a range of categories, from the classic steak… Read more: New Zealand Pie Awards Dashboard

Context When consent mode is enabled in Google Tag Manager, it often happens that some events are pushed to the dataLayer before the user even has a chance to accept cookies. Events commonly… Read more: Maximizing Data Capture: Overcoming Cookie Consent Timing Issues in Google Tag Manager

For this project, I dove into Melbourne’s public transport disruptions using data engineering and analysis. I wanted to get a better understanding of disruption patterns across the Metro Trains, Metro Trams, and Metro… Read more: Exploring Melbourne’s Public Transport Disruptions: My Data Project

Introduction In today’s digital landscape, understanding user behavior is crucial for businesses aiming to enhance their online presence and optimise performance. Google Analytics 4 (GA4) offers powerful insights into user interactions, and by… Read more: Understanding User Behavior with GA4 Data Analysis in BigQuery