Tag: Web Analytics
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Maximizing Data Capture: Overcoming Cookie Consent Timing Issues in Google Tag Manager
Context When consent mode is enabled in Google Tag Manager, it often happens that some events are pushed to the dataLayer before the user even has a chance to accept cookies. Events commonly impacted by such scenarios are ‘view_item‘ and ‘view_item_list‘ events. Even if they accept, sometimes it’s tricky, or not possible to trigger the…
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Understanding User Behavior with GA4 Data Analysis in BigQuery
Introduction In today’s digital landscape, understanding user behavior is crucial for businesses aiming to enhance their online presence and optimise performance. Google Analytics 4 (GA4) offers powerful insights into user interactions, and by leveraging the capabilities of BigQuery, we can conduct advanced data analysis to gain deeper insights. Analysing User Sessions In this article, we’ll…
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A Practical Guide to A/B Testing with Google Tag Manager
Welcome to a comprehensive guide on setting up A/B tests using Google Tag Manager (GTM) and Google Analytics 4 (GA4). In this tutorial, we’ll walk through a custom HTML tag script designed to facilitate A/B testing on your website. This script provides a straightforward approach to implementing A/B tests without diving into complex coding. Let’s…