Tag: Google Tag Manager
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How I built a Lightweight Web Analytics Tracker
I have used many different trackers in my career and always thought, how does it work under the hood? What would it take to build a simple web analytics tracker myself? Using server-side Google Tag Manager, we can now send data directly to BigQuery. This is a great solution and makes sense for most businesses…
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A Practical Guide to A/B Testing with Google Tag Manager
Welcome to a comprehensive guide on setting up A/B tests using Google Tag Manager (GTM) and Google Analytics 4 (GA4). In this tutorial, we’ll walk through a custom HTML tag script designed to facilitate A/B testing on your website. This script provides a straightforward approach to implementing A/B tests without diving into complex coding. Let’s…