Tag: BigQuery
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How I built a Lightweight Web Analytics Tracker
I have used many different trackers in my career and always thought, how does it work under the hood? What would it take to build a simple web analytics tracker myself? Using server-side Google Tag Manager, we can now send data directly to BigQuery. This is a great solution and makes sense for most businesses…
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Understanding User Behaviour with GA4 Data Analysis in BigQuery
Introduction In today’s digital landscape, understanding user behaviour is crucial for businesses aiming to enhance their online presence and optimise performance. Google Analytics 4 (GA4) offers powerful insights into user interactions, and by leveraging the capabilities of BigQuery, we can conduct advanced data analysis to gain deeper insights. Analysing User Sessions In this article, we’ll…